If you are a business owner there are a lot of things that you need to focus on. You need to make sure your website is working flawlessly, that your inventory is in order and that you have everything under control overall. However, something that a lot of people don’t really pay attention to is the fact that you need to keep up with all of the different trends in furniture retail. As there are trends with everything else, there are also trends with the way that people approach marketing, and there are definitely some new trends there that more and more business owners in the furniture world are embracing. Today we are going to be taking a look at some of them, as well as some trends in the design of the products, so make sure to stick around for all of that.
Why sell furniture on the internet?
If you are interested to know why furniture businesses have had such an appeal over the last few years, then the reason is pretty simple. Home décor, and even office décor are now more important to people than ever before and that has made the furniture business a very competitive place. There are a ton of online stores now that are solely dedicated to furniture, and believe it or not, there is room for more. When people buy furniture they look for something that they can use for years to come and when it comes to a long term purchase like that, they will really make sure to do as much research as they can. If you offer great pieces at great prices that are no too over the top, then you will have the perfect recipe for success.
Trends in marketing strategies for home décor online
AR- Augmented reality
Believe it or not, augmented reality is one of the biggest new trends in furniture retail. This has quickly become one of the best tools that a business can have in terms of marketing and it’s a great way for you to enhance your brand’s image and really engage your audience at the same time. Basically, a lot of the biggest brands out there understand how difficult it can be for people to imagine what the furniture would look like in their homes, and thanks to a tool like this they give their customers the chance to see for themselves. As we mentioned, some of the biggest brands in the world use this technology, so it’s a good trend to try out.
Probably one of the biggest trends of this decade is the trend of the influencer. Influencers are no crucial part of every marketing strategy out there is a good reason for that. They really have a way of increasing conversions for businesses and the results are pretty much instant. For example, take a look at the mattress brand Leesa. They took their time and found the right influencer for them to work with. They found someone that was in the same demographic as their target audience and someone that has a visible interest in interior design. They immediately saw improvement and in just over 8 months of work, they grew from a small startup to a successful company worth $45 million dollars. As far as trend go, this one seems to really be worth it.
The click and collect method
Thanks to eCommerce and its growth, most businesses are doing most of, if not all of their work online. However, when it comes to selling furniture we have to say that most of the time people really like to see the pieces in real life, and we have to say that they have a point. Because of that the click and collect method has really worked well for a lot of businesses. This is a strategy where people order their items online and then they go and collect them from a physical location. This is a great way for them to see the items in real life, to avoid any shipping costs and of course, you are also giving them a chance to come out of the store with a few more pieces along the way. If you don’t have a brick and mortar store, the best thing that you can do is to open a showroom where your customers can get familiar with your pieces.
Now that you have seen of the marketing trends, it’s time for us to take a look at some of the trends that have to do with the furniture itself, and there are two in particular that we really love.
- Eco-friendliness is key
We are currently in an environmental crisis that we probably won’t get out of if we keep going the way that we are going, and because of that a lot more people are more focused on shopping from businesses that are environmentally friendly. We have also seen a lot of furniture brands start producing with materials that are a lot more sustainable, like sustainable types of wood, as well as other materials that can be recycled and reused over and over again. If there is one furniture retail trend that you want to keep up with, we’d say it’s definitely this one.
- Home offices are more and more popular
More people than ever before are using their home offices as their only office, and that has opened a whole new trend when it comes to designing furniture. When you are choosing the pieces that you are going to offer to your clients, you want to make sure to choose ones that are professional enough to be a part of an office, but also good looking enough so that people can invite their clients in their office and feel confident to do so.
New trends are cropping up every single day and as a business owner, it is your job to figure out which ones are the ones that you need to follow. We hope that taking a look at some of the newest trends in furniture retail will help you improve your own business, and hopefully, you will find this article very helpful.
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